Alex is a consumer champion with nearly 20 years’ worth of experience leading consumer campaigns and achieving change for UK consumers. She is passionate about helping consumers to make the right choices, access support when things go wrong and get redress when things can’t be fixed.

She is the co-founder and CEO of Consumer Voice – a UK consumer rights website and community dedicated to promoting awareness of and engagement with group legal actions. 

She has held leadership roles in consumer-focused businesses and has expertise in understanding consumers and building strong, purpose-driven brands, products and services that deliver the right resolutions for millions of consumers. For over 10 years, she was an executive director at Which?, the UK’s largest consumer organisation, responsible for policy, campaigns and communications and running several of its commercial businesses.

Alex is representing millions of UK consumers in a claim before the Competition Appeal Tribunal against Sony Playstation. She is also a prominent media spokesperson and resident expert on BBC One’s flagship consumer affairs programme Rip Off Britain.