Last Updated: Feb 08, 2023

This privacy policy (“Privacy Policy”) governs how we, Perfect Law Ltd. (together, “Perfect Law” “we”, “our” or “us”) use, collect and store Personal Data we collect or receive from or about you (“you”) such as in the following use cases:

Please read this Privacy Policy carefully, so you can understand our practices and your rights in relation to personal data. “Personal Data” or “Personal Information” means any information that can be used, alone or together with other data, to uniquely identify any living human being and any information deemed as Personally Identifiable Information by privacy laws. Please note that this is a master privacy policy and some of its provisions only apply to individuals in certain jurisdictions. For example, the legal basis in the table below is only relevant to GDPR-protected individuals. Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory right, including your rights to a remedy or means of enforcement.

Table of contents:

What information we collect, why we collect it, and how it is used

1. How we protect and retain your Personal Data
2. How we share your Personal Data
3. Additional information regarding transfers of Personal Data
4. Your privacy rights
5. Use by children
6. Interaction with third party products
7. Log files
8. Analytic tools
9. Contact us

This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy.  If we implement significant changes to the use of your Personal Data in a manner different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means.

1. WHAT INFORMATION WE COLLECT, WHY WE COLLECT IT, AND HOW IT IS USED
2. When you browse our website: https://perfectlaw.co.uk/ (“Website”), we collect Personal Data from you.
   
   1. We collect the following categories of Personal Data: Please see our Cookie Policy www.perfectlaw.co.uk/cookies
   2. For which purposes we use the Personal Data: A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes. We use cookies to enable certain features of the Website, to better understand how you interact with the Website and to monitor web traffic routing and aggregate usage of the Website. If you do not accept cookies, however, you may not be able to use some or all functionality of the Website. We use such information also to monitor and analyze use of the Website and study and analyze the functionality of the Website. For more information, please refer to our www.perfectlaw.co.uk/cookies
   3. Legal basis (only applicable for GDPR): Consent or legitimate interest (e.g., essential cookies)
   4. Third parties with whom we share the Personal Data: Please see our Cookie Policy.

1. When you submit information via our Website forms (e.g., contact us form).
   
   1. We collect the following categories of Personal Data: Full name, phone number, email address, business name, job position, country, comments/messages (for example, in our Website forms), as well as any other Personal Data that you decide to provide/supply us with when you communicate with Perfect Law (via email, Website and/or telephone).
   2. For which purposes we use the Personal Data: To process and answer your questions; to provide further information to the extent requested. To allow you to download an asset. To provide and operate the Website. To respond to your questions, comments, and other requests for ongoing customer assistance, technical support and maintenance of the Website. To better understand your needs, both on an aggregated and individualized basis, in order to further develop, customize and improve our Website based on users’ preferences, experiences and difficulties. To communicate with you and contact you to obtain feedback from you regarding the Website. To establish a business relationship with you.
   3. Third parties with whom we share the Personal Data: We may use third party service providers to process your information for the purposes outlined above, including, without limitation:
      
      1. With cloud service providers for hosting purposes;
      2. With websites and web content creation platforms in order to help us manage our Website;
      3. With email providers, marketing, CRM, other similar tool providers and/or sales dialer software;
      4. With analytic companies, in order to help us understand and analyze information we collect in accordance with this policy;
      5. With insurance carriers integration platforms, comparative raters; and/or
      6. With billing companies;
   4. Legal basis (only applicable for GDPR): Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract and legitimate interest (e.g. respond to a query sent by you).
   5. Marketing communications: We will collect your full name and email address to send you marketing communications in accordance with your consent. If you do not provide us with the data, we cannot send marketing communications. You can unsubscribe to our marketing emails at all times by privacy@perfectlaw.co.uk

1. When you subscribe to our distribution list(s) / newsletter(s).
   
   1. We collect the following categories of Personal Data: Full name and email address.
   2. For which purposes we use the Personal Data: To send you marketing communications. To send you information about our new confereces or services. To send you promotional content.
   3. Third parties with whom we share the Personal Data:
      
      1. With cloud service providers for hosting purposes;
      2. With websites and web content creation platforms in order to help us manage our Website;
      3. With email providers, marketing, CRM, other similar tool providers and/or sales dialer software;
      4. With analytic companies, in order to help us understand and analyze information we collect in accordance with this policy;
      5. With insurance carriers integration platforms, comparative raters; and/or
      6. With billing companies;
   4. Legal basis (only applicable for GDPR): Consent.

1. When you register to an event or conference.
   
   1. We collect the following categories of Personal Data: Full name, email address, phone number, company name, job position. [
   2. For which purposes we use the Personal Data: To allow you to register to a webinar, conference or any other event that we organize. To send you conference-related communications. To promote our future conferences.
   3. Third parties with whom we share the Personal Data:
      
      1. With cloud service providers for hosting purposes;
      2. With our event or conference partners and organizers;
      3. With websites and web content creation platforms in order to help us manage our Website;
      4. With email providers, marketing, CRM, other similar tool providers and/or sales dialer software;
      5. With analytic companies, in order to help us understand and analyze information we collect in accordance with this policy;
      6. With insurance carriers integration platforms, comparative raters; and/or
      7. With billing companies;
   4. Legal basis (only applicable for GDPR): Legitimate interest
   5. Marketing communications: We will collect your full name and email address to send you marketing communications in accordance with your consent. If you do not provide us with the data, we cannot send marketing communications. You can unsubscribe to our marketing emails at all times by Privacy@perfectlaw.co.uk

1. When we collect and use Personal Data of our vendors, service providers, resellers and other partners.
   
   1. We collect the following categories of Personal Data: Full name, email address, phone number, company name job position, payment information (to the extent that includes Personal Data) and any other category of Personal Data that you decide to share with us.
   2. For which purposes we use the Personal Data: To execute the contract with you. To send you contract/service-related communications. To organize any conference or event. To give you services at any conference or event you attend.
      
      1. Third parties with whom we share the Personal Data: With cloud service providers for hosting purposes;
      2. With our event or conference partners and organizers;
      3. With websites and web content creation platforms in order to help us manage our Website;
      4. With email providers, marketing, CRM, other similar tool providers and/or sales dialer software;
      5. With analytic companies, in order to help us understand and analyze information we collect in accordance with this policy;
      6. With insurance carriers integration platforms, comparative raters; and/or
      7. With billing companies;
   3. Legal basis (only applicable for GDPR): Processing is necessary for the performance of a contract to which our customer is a party; compliance with a legal obligation (e.g. tax laws, bookkeeping laws, etc.); and legitimate interest (e.g. send you contract-related communications).

1. When we collect and use Personal Data of our customers.
   
   1. We collect the following categories of Personal Data: Full name, email address, phone number, company name job position, payment information (to the extent that includes Personal Data) and any other category of Personal Data that you decide to share with us.
   2. For which purposes we use the Personal Data: To provide our services; to perform the applicable agreement; to communicate with you for service-related communications. To provide negotiate and execute the services, as well as to provide the services detailed in the contract between Perfect Law and the customer. To effect and process payment for the services rendered. To provide support related to the services provided. To communicate with you for contract-related matters and to contact you to obtain feedback or follow up information about the provision of services. To enforce our terms of use, policies and other contractual arrangements, to comply with court orders and warrants, and prevent misuse of the Website, and to take any action in any legal dispute and proceeding.
   3. Third parties with whom we share the Personal Data:
      
      1. With cloud service providers for hosting purposes;
      2. With our event or conference partners and organizers;
      3. With websites and web content creation platforms in order to help us manage our Website;
      4. With email providers, marketing, CRM, other similar tool providers and/or sales dialer software;
      5. With analytic companies, in order to help us understand and analyze information we collect in accordance with this policy;
      6. With insurance carriers integration platforms, comparative raters; and/or
      7. With billing companies;
   4. Legal basis (only applicable for GDPR): Processing is necessary for the performance of a contract to which our customer is a party; compliance with a legal obligation (e.g. tax laws, bookkeeping laws, etc.); and legitimate interest (e.g. send you contract-related communications).

1. When you attend a marketing event and provide us with your Personal Data and/or you give us your business card.
   
   1. We collect the following categories of Personal Data: Full name, email address, company name, job title, phone number, any other Personal Data you decide to provide/supply us with.
   2. For which purposes we use the Personal Data: To establish a business connection. To send you marketing communications.
   3. Third parties with whom we share the Personal Data: With cloud service providers for hosting purposes;
      
      1. With our event or conference partners and organizers;
      2. With websites and web content creation platforms in order to help us manage our Website;
      3. With email providers, marketing, CRM, other similar tool providers and/or sales dialer software;
      4. With analytic companies, in order to help us understand and analyze information we collect in accordance with this policy;
      5. With insurance carriers integration platforms, comparative raters; and/or
      6. With billing companies;
   4. Legal basis (only applicable for GDPR): Consent and legitimate interest (e.g. showing you certain services that you have shown an interest in in a B2B situation).
   5. Marketing communications: We will collect your full name and email address to send you marketing communications in accordance with your consent. We may share these Personal Data with 3rd party to communicate with you or to share promotional or marketing content. If you do not provide us with the data, we cannot send marketing communications. You can unsubscribe to our marketing emails at all times by Privacy@perfectlaw.co.uk

1. (viii)Share with friends:
   
   1. The Website may enable you to invite your friends or your team members to use our Services by sending them an invitation email or message. You may do so by: (i) using the Website to send or post an invitation message via your Third Party Account; and/or (ii) using the Website to send an invitation email to your friend’s external email address (for example, a Gmail address). If you send or post an invitation message we may collect Personal Information about the recipient such as their email address.
   2. For which purposes we use the Personal Data: To establish a business connection. To send you marketing communications.
   3. Third parties with whom we share the Personal Data: With our event or conference partners and organizers;
      
      1. With websites and web content creation platforms in order to help us manage our Website;
      2. With email providers, marketing, CRM, other similar tool providers and/or sales dialer software;
      3. With analytic companies, in order to help us understand and analyze information we collect in accordance with this policy;
      4. With insurance carriers integration platforms, comparative raters; and/or
      5. With billing companies;
2. Legal basis (only applicable for GDPR): legitimate interest.

1. Finally, please note that some of the abovementioned Personal Data will be used for detecting, taking steps to prevent, and prosecution of fraud or other illegal activity, to assert and defend our rights and those of our staff or third parties to identify and repair errors, to conduct audits, and for security purposes. Personal Data may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims. In certain cases, we may or will anonymize or de-identify your Personal Data and further use it for internal and external purposes, including, without limitation, to improve the services and for research purposes. “Anonymous Information” means information which does not enable identification of an individual user, such as aggregated information about the use of our services. We may use Anonymous Information and/or disclose it to third parties without restrictions (for example, in order to improve our services and enhance your experience with them).

1. HOW WE PROTECT AND RETAIN YOUR INFORMATION

1. 1. Security. We have implemented appropriate technical, organizational and security measures designed to protect your Personal Data. However, please note that we cannot guarantee that the information will not be compromised as a result of unauthorized penetration to our servers. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.

1. 1. Retention of your Personal Data. Your Personal Data will be stored until we delete the record and we proactively delete it or you send a valid deletion request, please note that in some circumstances we may store your Personal Data for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data or dealings.

1. HOW WE SHARE YOUR PERSONAL DATA

In addition to the recipients described above, we may share your Personal Data as follows:

1. 1. With our business partners with whom we jointly offer products or services. We may also share Personal Data with our affiliated companies.
   2. To the extent necessary, with regulators, courts or competent authorities, to comply with applicable laws, regulations and rules (including, without limitation, federal, state or local laws), and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order;
   3. If, in the future, we sell or transfer, or we consider selling or transferring, some or all of our business, shares or assets to a third party, we will disclose your Personal Data to such third party (whether actual or potential) in connection with the foregoing events;
   4. In the event that we are acquired by, or merged with, a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose or assign your Personal Data in connection with the foregoing events, including, in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or to another company; and/or
   5. Where you have provided your consent to us sharing or transferring your Personal Data (e.g., where you provide us with marketing consents or opt-in to optional additional services or functionality).

1. ADDITIONAL INFORMATION REGARDING TRANSFERS OF PERSONAL DATA

Storage: We store the Personal Data on the domain hosting, Hostinger.

1. YOUR PRIVACY RIGHTS.

1. 1. Rights: The following rights (which may be subject to certain exemptions or derogations) shall apply to certain individuals (some of which only apply to individuals protected by the GDPR):

• You have a right to access Personal Data held about you. Your right of access may normally be exercised free of charge, however we reserve the right to charge an appropriate administrative fee where permitted by applicable law;
• You have the right to request that we rectify any Personal Data we hold that is inaccurate or misleading;
• You have the right to request the erasure/deletion of your Personal Data (e.g. from our records). Please note that there may be circumstances in which we are required to retain your Personal Data, for example for the establishment, exercise or defense of legal claims;
• You have the right to object, to or to request restriction, of the processing;
• You have the right to data portability. This means that you may have the right to receive your Personal Data in a structured, commonly used and machine-readable format, and that you have the right to transmit that data to another controller;
• You have the right to object to profiling;
• You have the right to withdraw your consent at any time. Please note that there may be circumstances in which we are entitled to continue processing your data, in particular if the processing is required to meet our legal and regulatory obligations. Also, please  note that the withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal;
• You also have a right to request certain details of the basis on which your Personal Data is transferred outside the European Economic Area, but data transfer agreements and/or other details may need to be partially redacted for reasons of commercial confidentiality;
• You have a right to lodge a complaint with your local data protection supervisory authority (i.e., your place of habitual residence, place or work or place of alleged infringement) at any time or before the relevant institutions in your place of residence. We ask that you please attempt to resolve any issues with us before you contact your local supervisory authority and/or relevant institution.

1. 1. You can exercise your rights by contacting us at privacy@Perfectlaw.co.uk. You may use an authorized agent to submit a request on your behalf if you provide the authorized agent written permission signed by you. To protect your privacy, we may take steps to verify your identity before fulfilling your request. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initial requested, we will address your request to the maximum extent possible, all in accordance with applicable law.

1. USE BY CHILDREN

We do not offer our products or services for use by children and, therefore, we do not knowingly collect Personal Data from, and/or about children under the age of eighteen (18). If you are under the age of eighteen (18), do not provide any Personal Data to us without involvement of a parent or a guardian. For the purposes of the GDPR, we do not intend to offer information society services directly to children. In the event that we become aware that you provide Personal Data in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at privacy@Perfectlaw.co.uk.

1. INTERACTION WITH THIRD PARTY PRODUCTS

We enable you to interact with third party websites, mobile software applications and products or services that are not owned or controlled by us (each a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services can collect Personal Data from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.

1. LOG FILES

We use log files. We use such information to analyze trends, administer the Website, track users’ movement around the Website, and gather demographic information.

1. ANALYTIC TOOLS

• Google Analytics. The Website uses a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with Personal Information we collect. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at https://marketingplatform.google.com/about/analytics/terms/us/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.

We reserve the right to remove or add new analytic tools.

1. CONTACT US

If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at privacy@Perfectlaw.co.uk. 

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