society organisation which aims to ensure that artificial intelligence and digital policies promote a better society.

With over 25 years of experience, Ms. Pachl is a seasoned consumer and digital rights lawyer and advocate who has helped to shape European law and policy protecting and empowering consumers. In particular, she has developed co-ordinated law enforcement activities and works to strengthen private enforcement across Europe in an interdisciplinary way to ensure that Data and Consumer Protection, Competition and Media Law are used to address illegal and unfair business practices.

Her work at noyb focuses on developing the use of the newly introduced EU legal framework for representative actions against privacy and data protection violations to the benefit of consumers across Europe.

Prior to working for civil society organisations, Ms. Pachl also worked for the Austrian Federal ministry for Health and Consumer Protection in Vienna. She is the author of several articles in consumer law and policy journals and regularly comments on consumer issues in the media. She holds a master’s degree in law and a post-graduate degree in cultural management.

The primary task of noyb (from “none of your business”), founded in 2018 by privacy activist Max Schrems, is to act on privacy issues and data protection violations in the private sector. The organization launches strategic complaints to data protection authorities across the EU and undertakes litigation in courts. Since 2024 noyb is designated as “qualified entity” in Austria and Ireland entitled to bring representative actions (including “class actions”) on behalf of European consumers.